Neutrogena Makeup Melting
The Ask:
Launch three Neutrogena makeup remover SKUs using new elevated hierarchy developed for Skin Balancing line.
The Objectives:
Expand Neutrogena’s makeup removing leadership beyond wipes by bringing premium makeup remover forms to mass.
Deliver on superior efficacy by effortlessly removing the toughest makeup, while conditioning and replenishing skin with Emollient-Vitamin Complex.
The Work:
Led design exploration and design reviews with Marketing partners.
Worked with comp house to develop gradient effect for front of pack text.
Worked closely with printer to achieve desired print results.
Oversaw Production team on print trial setup, design intent creation, and artwork reviews.
The Team:
Designer: Stephanie Massine
Design Manager: Karen Lew
Design Director: Jen Dahl
Renders: Internal CGI Team
Photography: Integer
Process Images
Comp to evaluate gradient percentages
Testing different color gradients and percentages during print trial
Evaluating print trial label on final color matched structure