Neutrogena Skin Balancing

The Ask:
Create a new design hierarchy for three facial cleansing SKUs while maintaining overall Neutrogena design principles.

The Objectives:
Reinvent young skin facial cleansing in a vibrant, fresh way that is efficacious yet elevated.
Deliver compromise-free products that protect the natural balance of the skin.

The Work:
Led design exploration and design reviews with Marketing partners.
Developed comps of leading design concept with comp agency.
Developed bottle and pump color matches onsite at color house.
Worked with bottle and pump suppliers to achieve desired structure color results.
Worked closely with printer to achieve desired varnish and ink results.
Oversaw Production team on print trial setup, design intent creation, and artwork reviews.

The Team:
Designer: Stephanie Massine
Design Manager: Karen Lew
Design Director: Jen Dahl
Renders: Internal CGI Team
Photography: Velocity

Process Images