EXPERIENCE
Senior Designer, Brand Experience Design
Worked with the Aveeno Brand Design team to develop distinctive brand assets, brand toolkit, and packaging guidelines for Aveeno’s mega rebrand
Led creation and execution of Aveeno packaging digital asset library, a set of downloadable collections for business partners and external agencies to access
Managed package design projects autonomously with minimal supervision, collaborating with Marketing, Package Engineering, Project Management, Production, CGI, and external vendors
Johnson & Johnson
May 2021 – Present
Johnson & Johnson
August 2016 – May 2021
Designer, Brand Experience Design
Led packaging redesign of Neutrogena’s cleansing and facial treatment categories
Led color matching for multiple projects, working on-site with external vendors
Attended press runs for labels, tubes, and cartons
Worked closely with Production team to achieve desired print results while working within vendor limitations
Led design review presentations to business partners
NCG Visuals
December 2014 – August 2016
Art Director
Supervised the Art Department and managed flow of incoming jobs
Main designer on Neutrogena Cosmetics Fixturing account
Oversaw redesign of the company’s brand identity and website
Created concepts and layouts for large format applications, such as corporate offices, stadiums and universities
Established and worked within brand guidelines to ensure design consistency
Handled multiple projects from start to finish simultaneously in a fast-paced agency setting
EDUCATION
Pratt Institute
2008 - 2012
BFA in Communications Design
Emphasis in Graphic Design
Dean's List Scholar
Pratt Show Participant
CAPABILITIES
Brand Design
Strategy
Packaging
Guidelines
Typography
Photography
Light Retouching
Software
Mac OS X
Illustrator
InDesign
Photoshop
Squarespace
Powerpoint
Hand Skills
Letterpress
Silkscreen
Block Printing
Comps
Cutting & Mounting
Basic Bookmaking
OTHER
Certified RYT 200 Yoga Teacher
Certified TNR Caretaker