The Ask:
Create a brand identity, packaging design, and label templates for a new brand of highly curated vitamins and supplements.

Tech: precision, science, the future

Tonic: analog, apothecary, traditional

The Objectives:
Convey the quality and precision of the brand while appealing to target consumers (patients who use complementary medicine, biohackers, CBD users).

Develop label templates that can be easily modified as new products are added.

The Work:
Created a brand identity that feels clean and modern for the dietary supplement category, yet links back to the brand’s Marin County roots.

Delivered design intents for the brand’s initial launch SKUs.

Delivered small, medium, and large label templates with clear annotations on graphic placement for future SKUs.

Delivered brand guidelines and exported assets for both print and web use.